IMDb is adapting to launch a free, ad-supported service for its Fire TV digital media player; Amazon supplemental IMDb is expected to reveal this week about the free video service. Content will include libraries of past shows and movies. An advertising executive said Amazon has designed constructing an ad-supported Prime Video version of the service as well. Amazon said it has no plans to offer a free, ad-supported version of Prime Video. Advertisers will contribute an estimated $4.6 billion on Amazon ads this year, eMarketer said, up 145% from 2017. It could carry some closeness to The Roku Channel and parts of Hulu and sounds like this will be an on-demand streaming service free as long as you watch ads
The facilities will be available to all Fire TV owners, and wouldn’t need a subscription to Amazon Prime or Prime Video. An ad-supported video service would help Amazon bag an even greater share of the advertising. Amazon executives recently announced that advertising has become a multi-billion dollar business for the tech cyclopean. CNBC revealed that the service could support ads between shows as well as the ability to wrap ads around a video player, similar to some web experiences. If you don’t want ads, you can always still subscribe to Amazon Prime. Yet for those who don’t want Amazon Prime, this is one more free option for all users.
IMDb, an abbreviation for Internet Movie Database, is an online database of data related to world films, television programs, home videos and video games, and internet streams, including cast, production crew and personnel biographies, plot reviews, trivia, surveys and evaluation. CNBC accounts that IMDb’s free, ad-supported video service will be disclosed at the upcoming Advertising Week in New York. The facilities will also help Amazon continue to raise its share of the digital advertising market, which is prevailed by Google and Facebook. According to eMarketer, Amazon is now the third-largest digital advertiser, with about 4 percent of the market; Google and Facebook combined have more than 57 percent.
This is not brand spanking new for Amazon as they have for some time offered free episodes of shows supported by ads. Amazon has also allowed people to make videos free on Prime Video with ads. Now, this service seems to be a more notable blow into free ad-supported content. Instead of just an episode here or there now movies and full seasons will be free on Amazon.